Adele‘s smash hit “Hello” has reached another impressive milestone. On Wednesday (Aug. 24), YouTube announced that the black-and-white visual for Adele’s 2015 single has reached 3 billion views.
The video — directed by Xavier Dolan — still maintains the record for being the quickest to reach the 1 billion mark on the platform, and is also Adele’s first video to reach 3 billion views on YouTube.”Hello” garnered an amazing 50 million views in its first 48 hours, earning it the title of the most explosive launch of any video at the time of the visual’s release. When it was at its most popular, the breathtaking film received up to 1.6 million views in an hour.The song, which Adele co-wrote with producer and songwriter Greg Kurstin, was made available as the third studio album’s lead single in October 2015. The song enjoyed a lengthy run on the Billboard charts, spending 26 weeks there, 10 of them at the top of the Billboard Hot 100. “Hello” also debuted at No. 1 on the Hot 100 and made several impressive feats after its debut: The track marked her fourth Hot 100 No. 1 and the 24th song to ever debut at No. 1 on the Hot 100.
